Free advice to big media

I bet that one or two executives in the film industry is wondering what they can do to have people buy their product instead of just downloading the content from elsewhere. I have a humble suggestion: produce and sell something that is better or at least equal in quality to what can be downloaded almost for free.

One of the more absurd examples of this is the current high definition movie offering to people using Macs.  I have a MacBook Pro which is fast and has a large screen and no trouble displaying HD content, as can be shown for example when watching movie trailers. Yet there is no way that I can get my hands on full length movies in HD format in any way blessed by the movie industry. There are no Blu-Ray players for Macs, and iTunes movie store has not yet opened here in Sweden. A quick visit to the bay however, shows quite a large supply of High definition movies, delivered without any limitations and easily playable on my mac with VLC.

In short, the choice consumers have is to play by the media companies' rules, and get mediocre quality DVD movies or download via BitTorrent and get movies in the best quality that their computer can support. With a choice like that, it is no wonder the movie produces get in trouble.

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